Your Story Journey

In the following guide, you will clarify your brand story to amplify your impact and simplify your life.

  • 1

    Chapter 1 – Backstory: Define Your #1 Position in the Marketplace

  • 2

    Chapter 2 - Heroes: Prioritize Your Top Three Audiences

    • Download Your Interactive Brand Crafting Workbook (Work in the PDF, NOT a browser to save your work)

    • Identify Your Top 3 Audiences

    • Story Quest #2: Craft Your Audience ABTs

    • Download Your "What's Your Story?" Field Notebook
  • 3

    Chapter 3 - Stakes: Connect the Wishes and Wants of Your Customers

    • Knowing What Your Customers Wish and Want

    • Story Quest #3: Connect on a Primal Level With Your Audiences
  • 4

    Chapter 4 – Disruption: Craft Your Unique Value Proposition

    • Make Your Brand Timely, Relevant and Memorable

    • Story Quest #4: The 3, 2, 1 Exercise
  • 5

    Chapter 5 – Antagonists: Capitalize on Market Forces

    • Leverage Your Obstacles to Propel Your Growth

    • Story Quest #5: ABT Your Antagonists Upside the Head
  • 6

    Chapter 6 – Mentor: Reveal Your Brand Promise, Gift & Personality

    • Humanize Your Brand

    • Define Your Unique Brand Personality

    • The Archetype Guide

    • Story Quest #6: Bring Your Promise and Gift to Life
  • 7

    Chapter 7 – Journey: Capture Stories to Connect With Your Customers

    • Conjure the Force of Story to Grow Your Brand

    • Story Quest #7: the Five Primal Elements of a Short Story for Big Impact

    • Five Primal Elements of Story Worksheet
  • 8

    Chapter 8 – Victory: Script Your Success Scenes

    • Win the Day With Your Customer Journey

    • Story Quest #8: Create a Story Library for Your Brand
  • 9

    Chapter 9 – Moral: Declare Your Brand Purpose

    • Declare Your Purpose

    • Story Quest #9: Craft the Story of Your Purpose
  • 10

    Chapter 10 – Ritual: Make Your Story Their Story to Scale Your Business

    • Create Repeat Business and FREE Word of Mouth Marketing

    • Story Quest #10: Storytelling at Scale
  • 11

    Chapter 11 – Produce Your Brand Trailer

    • Hook Your Audiences From the Start!

    • Story Quest #11: Share Your Brand Trailer
  • 12

    CH. 12 – Capture Your Essential Brand Story Elements in One Place

    • Your Brand Story Elements One-Sheet