Course curriculum

  • 1

    Session 1: Let's Clarify Your Brand Story to Make You Stand Out

    • Crafting Your Brand Story is as Easy as And, But, Therefore.

  • 2

    Session 2: Now You Know The Basics, Let's Make Your Brand Narrative Even Sharper

    • The ABT is Short and Sweet But Tricky

  • 3

    Session 3: Use the Magic to Cast Your Brand Spell

    • How to strengthen your brand story selling skills

    • Seven Questions to Test Your ABT Skills