Course curriculum

  • 1

    ABT 101: Clarify Your Message for Speed to Meaning

    • The Powerful Three-Word Story Crafting Process

  • 2

    ABT 201: Arouse and Fulfill for Speed to Influence

    • The ABT is Short and Sweet But Tricky, Therefore...

  • 3

    ABT 301: Agile Communications for Speed to Impact

    • How to Make Your Message Land Right the First Time

    • Seven Questions to Test Your ABT Skills